One founder. Six ventures. All real.
DYOE Way is a solo-operated AI solutions practice. Every venture on this site is running. Every deliverable is built and reviewed by one person. That's the point.
The Founder
DYOE Way builds AI-powered business tools and services for people who run things. Beauty pros. Tax preparers. Solo operators. Builders. Veterans transitioning into the AI economy. The people who are usually last to get good technology.
The practice is built by a self-taught operator — not a traditional engineer. The first tool shipped was a multi-agent Telegram pipeline, built because a real workflow needed it. The first service sold was an AI Business Audit, built because a real operator was losing money and didn't know where. The first app in development (SplitLedger) exists because tax season for self-employed people is a nightmare nobody's solved well.
Every product and service on this site started with a real problem in someone's real business. Then the solution was built on the Claude API and shipped.
DYOE Way works with one assistant: Claude. Everything from writing outreach campaigns to deploying edge functions to coordinating multi-agent research runs through Claude Code. That's not a flex — it's the operating model. It proves the thesis: a single human operator with the right AI infrastructure can ship at the speed of a small agency.
Why DYOE Way Exists
Every other AI company is asking how to make AI more powerful. DYOE Way is asking how to make humans more powerful alongside AI.
Most AI companies are building for enterprises with 500-person engineering teams. DYOE Way builds for the person who runs a salon, files taxes for their family, or launched a business from their living room. The operator who is priced out of enterprise AI but willing to adopt if the tool respects their expertise.
"The AI Operating System for Humans. Not the other way around." — that's not a tagline. It's the design constraint. Every tool we ship keeps the human in control. Every agent we build has a hard stop. Every output gets human review before it reaches a client.
The 4-Pillar Framework
Every DYOE Way venture, service, and piece of content is tagged to one of four layers:
| Pillar | Layer | What It Means |
|---|---|---|
| VERIFY | Identity | Prove the human is real in a synthetic world |
| EQUIP | Infrastructure | Hand operators the tools, agents, and automations to compete |
| TRANSITION | Mobility | Build the bridge when AI displaces a livelihood |
| OPERATE | Operations | Run AI-powered systems so humans stay in control |
This isn't branding. It's a decision filter. When a new project idea comes in, we ask: "Which pillar does this serve?" If we can't answer clearly, we don't build it.
Technical Background
Anthropic Academy · Completed
- Claude 101
- Claude Code 101
- Introduction to Claude Cowork
- Claude Code in Action
- AI Fluency: Framework & Foundations
In Progress
- Building with the Claude API
- Introduction to MCP (Model Context Protocol)
- Introduction to Subagents
- Introduction to Agent Skills
Production Stack
- Claude API (Haiku / Sonnet / Opus) with model routing
- Claude Code — primary development environment
- Supabase — database + edge functions (SplitLedger)
- DeerFlow — multi-agent research framework (business audits)
- Mem0 — persistent cross-session memory
- MCP servers — Airtable, n8n, DeerFlow, GitHub, Supabase
- Cloudflare Workers — static site hosting (this site)
- DigitalOcean — DeerFlow + Telegram bot hosting
What We're Running
| Venture | What It Is | Status |
|---|---|---|
| Reclaim Lost Revenue | $997 done-for-you client reactivation for beauty pros | Live |
| SplitLedger | AI finance co-pilot for self-employed service providers | Pre-launch · Beta 2026 |
| AI Business Audit | $297 structured diagnostic in 48 hours | Live |
| DYOE Agent Stack | 18-layer multi-agent pipeline · Haiku→Sonnet routing | Production · Internal |
| Delayoe Enterprise | Midterm rentals under master lease · Buildium-powered | Active · Georgia |
| DeerFlow Integration | Self-hosted multi-agent research framework | Operational · Self-hosted |
Georgia, USA
DYOE Way is headquartered in Georgia and operates remotely. All client work is delivered digitally. All infrastructure runs on cloud providers (Cloudflare, DigitalOcean, Supabase, Anthropic API).